One of my very first clients when I set up ‘In my Experience’ was a Tax Advisory firm – Claritas Tax.
A growing tax business with offices in both Birmingham and Manchester, who didn’t really seem to fit the stereotype you would usually associate with a business who specialises in tax.
I knew this client had the potential to stand out.
They were in the middle of a rebrand – moving away from the usual ‘tax’ look and feel and creating something to rival anything the ‘big four’ accountancy firms could throw at them.
Fast forward nearly a year and they have a new website, social platforms, CRM, regular video and e-marketing campaigns and they have established themselves as a strong business who thinks out of the box (or stereotype), who covers all bases with their range of tax solutions on offer. Their marketing and communications are punching way above the benchmark set by the sector and they’re starting to carve out their own thought leadership opportunities.
Their latest offering comes in the way of a comment and discussion piece within a five page feature in North West Insider – ‘the 12 things you need to know about R&D Tax Credits’ – you can read it here.